
Become a Certified Fertility & Hormone Coach
Build a meaningful career helping women solve fertility and hormone challenges—with the clinical knowledge, coaching skills, and business strategies to do it with confidence.
Whether you're starting from scratch, inspired by your own fertility journey, or you're an established coach or practitioner looking to specialize, this certification gives you the education, tools, and real-world business strategies to confidently support clients and build a thriving practice.
Created by Dr. Kela Smith, PhD
Women's Health Expert • Health & Fertility Business Strategist • Lead Educator
Still have questions? Book a Clarity Call.
Become a Certified Fertility & Hormone Coach
Build a meaningful career helping women solve fertility and hormone challenges—with the clinical knowledge, coaching skills, and business strategies to do it with confidence.

Whether you're starting from scratch, inspired by your own fertility journey, or you're an established coach or practitioner looking to specialize, this certification gives you the education, tools, and real-world business strategies to confidently support clients and build a thriving practice.
Created by Dr. Kela Smith, PhD
Women's Health Expert • Health & Fertility Business Strategist • Lead Educator
Still have questions? Book a Clarity Call.
Learn from the Leader Behind the Hormone P.U.Z.Z.L.E.® Method
I'm Dr. Kela Smith, PhD
Women's Health Expert • Health & Fertility Business Strategist • Lead Educator
After overcoming my own infertility naturally, I made it my mission to help women uncover the root causes behind fertility and hormone challenges—and to train the next generation of coaches and practitioners to do the same.
Through this certification, I've combined years of clinical experience, coaching, education, and business strategy into a proven framework that helps you confidently support clients while building a meaningful, purpose-driven practice.
You won't just earn a certification—you'll gain the knowledge, coaching frameworks, clinical tools, and business strategies to confidently transform lives.
Still have questions? Book a Clarity Call.

Learn from the Leader Behind the Hormone P.U.Z.Z.L.E.® Method
I'm Dr. Kela Smith, PhD
Women's Health Expert • Health & Fertility Business Strategist • Lead Educator

After overcoming my own infertility naturally, I made it my mission to help women uncover the root causes behind fertility and hormone challenges—and to train the next generation of coaches and practitioners to do the same.
Through this certification, I've combined years of clinical experience, coaching, education, and business strategy into a proven framework that helps you confidently support clients while building a meaningful, purpose-driven practice.
You won't just earn a certification—you'll gain the knowledge, coaching frameworks, clinical tools, and business strategies to confidently transform lives.
Still have questions? Book a Clarity Call.
AS SEEN ON:





Trusted by coaches, practitioners, and women's health professionals worldwide.
AS SEEN ON:





Trusted by practitioners, health coaches, and wellness professionals worldwide.

More Than a Certification.
A Complete Practice-Building System.
Most certification programs teach theory.
This program teaches you how to confidently support real clients while building a thriving fertility and hormone coaching practice.
Inside this certification program, you'll learn how to:
Because women don't need another coach with more information.
They need a knowledgeable guide who knows how to help them create lasting change.
Still have questions? Book a Clarity Call.
More Than a Certification. A Complete Practice-Building System.
Most certification programs teach theory.
This program teaches you how to confidently support real clients while building a thriving fertility and hormone coaching practice.

Inside this certification program, you'll learn how to:
Understand the root causes of fertility and hormone challenges—not just memorize protocols.
Apply an integrative framework that helps you confidently personalize recommendations for every client.
Stay within your professional scope while creating meaningful results.
Build a profitable, purpose-driven practice with proven coaching, marketing, sales, and business systems.
Because women don't need another coach with more information.
They need a knowledgeable guide who knows how to help them create lasting change.
Still have questions? Book a Clarity Call.
Why The Hormone Puzzle Society Certification Is Different
Many certification programs teach theory. Ours prepares you to confidently support clients, build a thriving practice, and make a lasting impact. Here's what sets The Hormone Puzzle Society Educational Institute apart.

* Included in Tier 1 and Tier 2 enrollments
** Included in Tier 1 enrollment only
This Is More Than a Certification—It's the Foundation for a Thriving Practice.
Still have questions? Book a Clarity Call.
Graduates have the opportunity to pursue professional accreditation through the American Association of Drugless Practitioners (AADP), with guidance on the application process.
Beyond certification, you'll become part of a supportive professional community with opportunities for continued education, networking, podcast features, summit participation, publishing collaborations, and ongoing business growth.
Because our mission isn't simply to certify coaches—it's to equip confident professionals who create lasting impact in women's health.
Everything You Need to Build a Thriving Fertility & Hormone Practice
Gain the clinical knowledge, coaching frameworks, business strategies, and ongoing support to confidently guide clients and build a thriving fertility and hormone practice.
Clinical Knowledge & Root-Cause Education
Master fertility, hormone health, functional labs, nutrition, and root-cause strategies so you can confidently support clients with clarity and confidence.
Coaching Frameworks & Client Success
Learn proven coaching frameworks, client systems, and real-world applications so you know exactly how to guide clients through their journey.
Business & Practice Building
Build a profitable, purpose-driven practice with marketing, sales, pricing, client acquisition, and business systems designed specifically for fertility and hormone professionals.
Mentorship & Community
Receive ongoing mentorship, group coaching, implementation support, and access to a community of like-minded professionals so you're never building your practice alone.
Resources, Templates & Tools
Save hundreds of hours with ready-to-use client resources, handouts, forms, templates, protocols, and business tools you can begin using right away.
Certification & Professional Growth
Graduate with a respected fertility and hormone coaching certification, professional development opportunities, and guidance toward AADP accreditation.
Everything You Need to Build a Thriving Fertility & Hormone Practice
Gain the clinical knowledge, coaching frameworks, business strategies, and ongoing support to confidently guide clients and build a thriving fertility and hormone practice.
Clinical Knowledge & Root-Cause Education
Master fertility, hormone health, functional labs, nutrition, and root-cause strategies so you can confidently support clients with clarity and confidence.
Coaching Frameworks & Client Success
Learn proven coaching frameworks, client systems, and real-world applications so you know exactly how to guide clients through their journey.
Business & Practice Building
Build a profitable, purpose-driven practice with marketing, sales, pricing, client acquisition, and business systems designed specifically for fertility and hormone professionals.
Mentorship & Community
Receive ongoing mentorship, group coaching, implementation support, and access to a community of like-minded professionals so you're never building your practice alone.
Resources, Templates & Tools
Save hundreds of hours with ready-to-use client resources, handouts, forms, templates, protocols, and business tools you can begin using right away.
Certification & Professional Growth
Graduate with a respected fertility and hormone coaching certification, professional development opportunities, and guidance toward AADP accreditation.
Advanced Clinical Training
Go beyond the fundamentals with specialized clinical education designed to help you confidently support more complex fertility and hormone cases.
While many certification programs stop at foundational concepts, our advanced training helps you confidently interpret functional testing, identify root causes, develop personalized protocols, and support complex cases with clarity and confidence.
1. Advanced Hormone Testing & Clinical Interpretation*
Learn to confidently interpret advanced hormone testing, identify root causes, and develop personalized client protocols.
Inside you'll learn how to:
Interpret dried urine hormone testing
Identify hormone patterns
Create personalized protocols
Integrate testing into your practice
Clearly explain lab findings to clients


2. Advanced Gut & Vaginal Microbiome Clinical Interpretation*
Develop a deeper understanding of the gut and vaginal microbiome through advanced functional testing so you can confidently interpret results, identify root causes, and create personalized care strategies.
You'll learn how to:
Interpret GI-MAP, BiomeFX, and vaginal microbiome testing
Identify dysbiosis, inflammation, pathogens, and microbial imbalances
Connect microbiome health to fertility, hormones, immunity, and overall wellness
Create personalized, root-cause protocols based on lab findings
Clearly explain microbiome results to clients
3. Advanced Detoxification & Environmental Health*
Learn how environmental toxins impact fertility and hormone health while gaining the knowledge and protocols to confidently support safe, personalized detoxification.
You'll learn how to:
Understand how environmental toxins and mycotoxins affect fertility, hormones, metabolism, and overall health
Identify common signs of toxic burden
Safely support detoxification pathways
Develop personalized, root-cause detox protocols
Implement ready-to-use client resources and tools

Plus Exclusive Business Growth Trainings*
Your education doesn't stop with the certification.
As a student, you'll also receive exclusive bonus trainings designed to help you build a thriving, profitable, and purpose-driven practice.
🚀 Get Clients in 30 Days*
Learn the proven steps to attract, connect with, and enroll your first clients in 30 days—without overcomplicating your business.
🧲 Money Magnet*
Learn how to develop an abundance mindset, overcome money blocks, confidently charge for your expertise, and create a business that supports both your mission and your lifestyle.
💻 Dr. Kela's Complete Tech Stack*
Get behind-the-scenes access to the exact software, systems, automations, and tools Dr. Kela uses to run her successful virtual clinic, certification program, podcasts, summits, and online business—saving you time, money, and years of trial and error.
And We're Just Getting Started...
As a student, you'll continue receiving new trainings and resources as they're added to the certification.
Future advanced trainings include:
Our goal is to help you stay at the forefront of fertility, hormone health, and practice growth long after you become certified.
* Included in Tier 1 and Tier 2 enrollments
Still have questions? Book a Clarity Call.
Advanced Clinical Training
Go beyond the fundamentals with specialized clinical education designed to help you confidently support more complex fertility and hormone cases.
While many certification programs stop at foundational concepts, our advanced training helps you confidently interpret functional testing, identify root causes, develop personalized protocols, and support complex cases with clarity and confidence.
1. Advanced Hormone Testing & Clinical Interpretation*
Learn to confidently interpret advanced hormone testing, identify root causes, and develop personalized client protocols.

Inside you'll learn how to:
Interpret dried urine hormone testing
Identify hormone patterns
Create personalized protocols
Integrate testing into your practice
Clearly explain lab findings to clients
2. Advanced Gut & Vaginal Microbiome Clinical Interpretation*
Develop a deeper understanding of the gut and vaginal microbiome through advanced functional testing so you can confidently interpret results, identify root causes, and create personalized care strategies.

You'll learn how to:
Interpret GI-MAP, BiomeFX, and vaginal microbiome testing
Identify dysbiosis, inflammation, pathogens, and microbial imbalances
Connect microbiome health to fertility, hormones, immunity, and overall wellness
Create personalized, root-cause protocols based on lab findings
Clearly explain microbiome results to clients
3. Advanced Detoxification & Environmental Health*
Learn how environmental toxins impact fertility and hormone health while gaining the knowledge and protocols to confidently support safe, personalized detoxification.

You'll learn how to:
Understand how environmental toxins and mycotoxins affect fertility, hormones, metabolism, and overall health
Identify common signs of toxic burden
Safely support detoxification pathways
Develop personalized, root-cause detox protocols
Implement ready-to-use client resources and tools
Plus Exclusive Business Growth Trainings*
Your education doesn't stop with the certification.
As a student, you'll also receive exclusive bonus trainings designed to help you build a thriving, profitable, and purpose-driven practice.
🚀 Get Clients in 30 Days*
Learn the proven steps to attract, connect with, and enroll your first clients in 30 days—without overcomplicating your business.
🧲 Money Magnet*
Learn how to develop an abundance mindset, overcome money blocks, confidently charge for your expertise, and create a business that supports both your mission and your lifestyle.
💻 Dr. Kela's Complete Tech Stack*
Get behind-the-scenes access to the exact software, systems, automations, and tools Dr. Kela uses to run her successful virtual clinic, certification program, podcasts, summits, and online business—saving you time, money, and years of trial and error.
And We're Just Getting Started...
As a student, you'll continue receiving new trainings and resources as they're added to the certification.
Future advanced trainings include:
Advanced Hair Tissue Mineral Analysis (HTMA)
Advanced Genetic Testing & Nutrigenomics
Additional clinical trainings, business workshops, and implementation resources
Our goal is to help you stay at the forefront of fertility, hormone health, and practice growth long after you become certified.
* Included in Tier 1 and Tier 2 enrollments
Still have questions? Book a Clarity Call.

Certification and Professional Recognition
HPSEI Certified Fertility and Hormone Coach
Upon successful completion of the program, you'll earn your designation as an HPSEI Certified Fertility & Hormone Coach, demonstrating advanced training in root-cause fertility, hormone, and women's health coaching.
Your certification reflects a comprehensive education in clinical concepts, coaching frameworks, functional lab interpretation, and evidence-informed client support—giving you the confidence and credibility to serve women with excellence.
You'll also receive a professionally designed digital certificate and badge that you can proudly display on your website, social media, email signature, and marketing materials.
As a graduate, you'll be eligible to apply for professional accreditation through the American Association of Drugless Practitioners (AADP), with guidance on the application process and how to incorporate your credentials into your practice.
Whether you're launching a new career, adding fertility and hormone health as a specialty, or expanding an existing wellness practice, your certification represents your commitment to delivering high-quality, root-cause care.
Certification and Professional Recognition
HPSEI Certified Fertility and Hormone Coach
Upon successful completion of the program, you'll earn your designation as an HPSEI Certified Fertility & Hormone Coach, demonstrating advanced training in root-cause fertility, hormone, and women's health coaching.

Your certification reflects a comprehensive education in clinical concepts, coaching frameworks, functional lab interpretation, and evidence-informed client support—giving you the confidence and credibility to serve women with excellence.
You'll also receive a professionally designed digital certificate and badge that you can proudly display on your website, social media, email signature, and marketing materials.
As a graduate, you'll be eligible to apply for professional accreditation through the American Association of Drugless Practitioners (AADP), with guidance on the application process and how to incorporate your credentials into your practice.
Whether you're launching a new career, adding fertility and hormone health as a specialty, or expanding an existing wellness practice, your certification represents your commitment to delivering high-quality, root-cause care.
Is the Fertility & Hormone Coach Certification Right for You?
This program is designed for purpose-driven coaches, practitioners, and wellness professionals who want to confidently support women through fertility, hormone, and women's health challenges.
This is for you if...
You feel called to help women optimize their fertility, hormones, and overall health.
You want a deeper, root-cause approach — not surface-level protocols
You're ready to start working with clients—or elevate the support you already provide.
You want to build or grow a meaningful coaching, consulting, or wellness practice.
You value evidence-informed education, root-cause thinking, and holistic client care.
This is NOT for you if...
You’re looking for a quick certification with minimal depth
You want cookie-cutter protocols instead of learning how to think critically and personalize client care.
You’re not interested in understanding root causes
You're looking for theory without learning how to confidently apply it with real clients.
You're not looking to build a meaningful career or make a lasting impact.
If you're ready to become the trusted guide women are searching for, we'd love to welcome you into the Hormone Puzzle Society Educational Institute®.
Still have questions? Book a Clarity Call.
Is the Fertility & Hormone Coach Certification Right for You?
This program is designed for purpose-driven coaches, practitioners, and wellness professionals who want to confidently support women through fertility, hormone, and women's health challenges.
This is for you if...
You feel called to help women optimize their fertility, hormones, and overall health.
You want a deeper, root-cause approach — not surface-level protocols
You're ready to start working with clients—or elevate the support you already provide.
You want to build or grow a meaningful coaching, consulting, or wellness practice.
You value evidence-informed education, root-cause thinking, and holistic client care.
This is NOT for you if...
You’re looking for a quick certification with minimal depth
You want cookie-cutter protocols instead of learning how to think critically and personalize client care.
You’re not interested in understanding root causes
You're looking for theory without learning how to confidently apply it with real clients.
You're not looking to build a meaningful career or make a lasting impact.
If you're ready to become the trusted guide women are searching for, we'd love to welcome you into the Hormone Puzzle Society Educational Institute®.
Still have questions? Book a Clarity Call.
Hear from Our Students and Graduates
These are real stories from students who have completed the certification and are now confidently supporting clients, growing their practices, and making a meaningful impact in fertility, hormones, and women's health.
I highly recommend this certification program as it changed my life and it is helping me to guide my women clients to take control of theirs also! The course itself is packed full of everything and more to set you up for success in your life and in others. I’m grateful! Thanks Dr. Kela!
Spare yourself from like the 800 freebies and signing up for newsletters and like learning from YouTube on how to do this. Like it's all built into it too. And you can roll out that whole marketing piece and social media. It hits on every key social media platform.
This is what becomes possible when you combine the right education, mentorship, and business strategy.
Still have questions? Book a Clarity Call.
Hear from Our Students and Graduates
These are real stories from students who have completed the certification and are now confidently supporting clients, growing their practices, and making a meaningful impact in fertility, hormones, and women's health.
I highly recommend this certification program as it changed my life and it is helping me to guide my women clients to take control of theirs also! The course itself is packed full of everything and more to set you up for success in your life and in others. I’m grateful! Thanks Dr. Kela!
Spare yourself from like the 800 freebies and signing up for newsletters and like learning from YouTube on how to do this. Like it's all built into it too. And you can roll out that whole marketing piece and social media. It hits on every key social media platform.
This is what becomes possible when you combine the right education, mentorship, and business strategy.
Still have questions? Book a Clarity Call.

Want to Know if This Certification Is Right for You?
Take our 3-minute Fertility Coach Assessment to discover whether this certification aligns with your goals, experience, and the type of practice you want to build.
Want to Know if This Certification Is Right for You?

Take our 3-minute Fertility Coach Assessment to discover whether this certification aligns with your goals, experience, and the type of practice you want to build.
Ready to Take the Next Step?
Whether you're just beginning your journey or you're ready to grow your existing practice, the Fertility & Hormone Coach Certification is designed to equip you with the clinical knowledge, coaching frameworks, mentorship, and business strategies to confidently support women—and build a meaningful, purpose-driven practice.
Already know you're ready?
Complete your application to join the next cohort of the Fertility & Hormone Coach Certification.
Our application process helps ensure this program is the right fit for your goals so we can provide every student with the highest level of education, mentorship, and support.
Still have questions? Book a free Clarity Call and we'll walk through your goals, answer your questions, and help you determine whether this certification is the right next step for you. We'll also discuss the program, payment plan options, financing, and current enrollment promotions.

Ready to Take the Next Step?
Whether you're just beginning your journey or you're ready to grow your existing practice, the Fertility & Hormone Coach Certification is designed to equip you with the clinical knowledge, coaching frameworks, mentorship, and business strategies to confidently support women—and build a meaningful, purpose-driven practice.

Already know you're ready?
Complete your application to join the next cohort of the Fertility & Hormone Coach Certification.
Our application process helps ensure this program is the right fit for your goals so we can provide every student with the highest level of education, mentorship, and support.
Still have questions? Book a free Clarity Call and we'll walk through your goals, answer your questions, and help you determine whether this certification is the right next step for you. We'll also discuss the program, payment plan options, financing, and current enrollment promotions.
Frequently Asked Questions
Who is this certification designed for?
This certification is designed for beginners who want to start a fertility coaching practice, as well as coaches, practitioners, and wellness professionals who want to confidently support women with fertility, hormone, and women's health concerns using a root-cause, holistic approach.
Our students include aspiring fertility coaches, health coaches, functional nutritionists, nurses, nurse practitioners, chiropractors, acupuncturists, midwives, doulas, fitness professionals, therapists, and career changers who feel called to this work.
Whether you're building a brand-new practice or expanding an existing one, this program provides the education, mentorship, clinical training, and business strategy to help you confidently support clients and create a meaningful, purpose-driven career.
Do I need prior experience to join?
No. Many of our students begin with little or no fertility experience.
The certification starts with the foundations and progressively builds your knowledge and confidence so you can begin supporting clients using proven frameworks and real-world application.
If you already have experience, you'll deepen your clinical knowledge and gain advanced tools to expand your expertise.
What if I'm completely new to fertility and hormone health?
That's perfectly okay.
The program is designed to take you step-by-step through fertility, hormone health, functional lab interpretation, coaching frameworks, client support, and business development.
You don't need to know everything before you begin—that's exactly why this certification exists.
What if I already work with clients?
Perfect.
Many of our students are already practicing coaches or healthcare professionals looking to expand into fertility and hormone health.
You'll learn how to confidently support more complex cases, utilize functional labs, create personalized protocols, and grow your practice with additional services and revenue streams.
Do I need a medical license?
No.
This certification is designed for coaches and wellness professionals working within their professional scope of practice.
You'll learn coaching strategies, education, lifestyle recommendations, and functional wellness principles while understanding how to appropriately collaborate with licensed healthcare providers when needed.
Will I learn both fertility and hormone health?
Yes.
Our certification teaches a comprehensive root-cause approach that integrates fertility, hormone balance, gut health, detoxification, nutrition, stress, lifestyle medicine, and functional lab interpretation.
This allows you to confidently support women throughout their reproductive years—not just while they're trying to conceive.
What makes this certification different?
Most certification programs teach information.
Our certification teaches implementation.
You'll graduate with clinical knowledge, coaching frameworks, client resources, functional lab training, mentorship, business strategy, and done-for-you tools so you can confidently begin working with clients—not just collect another certificate.
Is this program self-paced?
Yes—with support.
The educational content is self-paced, allowing you to learn on your own schedule.
Depending on your enrollment tier, you'll also receive live mentorship, coaching, mastermind support, and access to our private student community.
How long does the program take to complete?
The certification is designed as a 30-week program.
However, because the lessons are self-paced, you can move faster or slower depending on your schedule.
Many students begin applying what they're learning long before they complete the entire certification.
How long will I have access to the course?
You'll receive two years of access to the certification materials, along with all updates released during your enrollment period. After graduation, you'll have the opportunity to continue your professional development through the optional HPSEI Professional Membership, which includes ongoing course access, new trainings, live education, and exclusive graduate resources.
Will I receive mentorship during the program?
Yes.
Depending on your enrollment tier, you'll receive access to live mentorship, mastermind coaching, Q&A sessions, and ongoing support from Dr. Kela and our team.
You're never expected to figure everything out alone.
Do I need to use functional lab testing in my practice?
No.
Functional labs are valuable tools, but they are not required.
You'll learn when they're appropriate, how to interpret common tests, and how to support clients with or without advanced testing.
This gives you flexibility to work within your scope and your clients' budgets.
Will I learn how to get clients?
Absolutely.
Our certification goes beyond clinical education by teaching you how to build a successful coaching business.
You'll learn client attraction, messaging, offers, enrollment conversations, marketing strategies, and systems to help you confidently grow your practice.
Can I start working with clients before I finish?
Yes.
Many students begin working with clients before completing the certification because they start applying what they're learning throughout the program.
You'll gain practical tools and confidence with each module rather than waiting until graduation.
What's the difference between the program tiers?
All tiers include the complete Fertility & Hormone Coach Certification curriculum.
Higher tiers include additional mentorship, advanced clinical trainings, business resources, and personalized support to help you implement what you learn more quickly.
We can help you determine which option best fits your goals during your Clarity Call.
What are the investment options and payment plans?
We offer several enrollment options, flexible payment plans, and occasional promotional pricing throughout the year.
Our goal is to make this investment accessible while providing the highest level of education and support.
Investment details will be discussed during the application process or your Clarity Call.
Is this program accredited?
Upon successful completion, you'll earn your certification as an HPSEI Certified Fertility & Hormone Coach.
Graduates are also eligible to apply for professional accreditation through the American Association of Drugless Practitioners (AADP), with guidance provided throughout the process.
What happens after I apply?
Once you submit your application, our team will review it to ensure the certification is the right fit for your goals.
If accepted, you'll receive your enrollment information, choose the program tier that best meets your needs, and begin your journey toward becoming a Certified Fertility & Hormone Coach.
If you have questions along the way, we're happy to schedule a complimentary Connection Call to help you make the best decision.

Helping Coaches & Practitioners Transform Women's Health
The Hormone Puzzle Society Educational Institute® equips coaches, practitioners, and wellness professionals with the clinical knowledge, coaching frameworks, and business strategies needed to confidently support women through fertility and hormone health while building meaningful, purpose-driven practices.
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